7月29日本土广告创意界的精英在上海召开“中国元素”国际创意大赛筹备会议,于是中国元素的复兴广告创意运动烽火连天,硝烟四起。然而一位中国台湾的企业家早在几年前就将“中国元素”运用到自身产品的广告营销策略中,他以中国文化和中国哲学思想为基础,结合自身产品特点来构建 On July 29, the elite of the local creative industry held a preparatory meeting for the “China Element” International Creative Contest in Shanghai. As a result, the revivalist advertising campaign of Chinese elements flamed up in smoke and smoke. However, a Chinese entrepreneur in Taiwan used the “Chinese elements” in advertising marketing strategies of its own products several years ago. Based on Chinese culture and Chinese philosophies, he combined his own product features