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人们在现今社会生活每日接触大量的信息,对信息的接受筛选、屏蔽使得信息对消费者的准入条件越来越高,在这样的时代背景下,造型设计也随着时代的需求而发生转变。标志不再仅仅从属于某种理性含义与理念的支配,造型形式能够直接作用于我们的视觉感官,引起感性的冲动。标志的形越来越强调直观与个性,追求情趣与刺激,构成元素的“形”在显示着自身的表现力,表现形式也在保持本质基础上多元变换。所以,标志要适合时代发展,满足人们审美及心理需求,就必须形成“形”的变化与创新。
People in today’s social life daily contact with a large number of information, screening of information to accept, shielding the information access to consumers getting higher and higher, in this context, the design also with the needs of the times change. The sign is no longer subordinate to the domination of certain rational meanings and concepts. The stylistic form can act directly on our visual senses and cause sensual impulses. The shape of the logo is more and more emphasized intuitive and personality, the pursuit of fun and excitement, the “shape ” of the constituent elements in the display of their own expression, manifestations are also maintained on the basis of multiple transformations. Therefore, to adapt to the development of the times and meet the aesthetic and psychological needs of the people, we must make changes and innovations in the “form”.