我不得不承认,起初看到这些广告的时候,我把分析它们当作十分简单的事。正如硕果所说,我以为这并非是新的差异不断被生产出来的地方,至多也就是中间地带,所以分析这些制作并不精美、甚至有些粗制滥造的广告,在我看来可能效果不大。其次,我甚至觉得如果不能真正理解差异总是不断被制造出来的整个社会机制,那么单单讨论这些广告是于事无补的,在每一个明天都会有新的差异出现,不断重新塑造人们对自身和未来的想像,这些想像具体 I have to admit that when I first saw these ads, I took it as a simple matter to analyze them. As a result, I believe that this is not the place where new differences are constantly being produced. At most, it is the middle ground. Therefore, the analysis of these advertisements, which are not exquisitely produced and even somewhat shoddy, may not seem to me to be effective. Second, I even think that if we can’t really understand the whole social mechanism that differences are always being created, then simply discussing these advertisements is not helpful. In every tomorrow there will be new differences that will constantly reshape people to themselves and The imagination of the future, these imaginations