新媒体时代的到来,很容易让出现安全环保事故、劳资纠纷和经营困难等情况的民营企业走向社会舆论中心,进而演变为企业危机。面对负面舆情,民营企业应按照新媒体时代舆情传播的特点和规律,有策略地进行应对和处置,有效降低负面舆情对企业造成的伤害。一、当前民营企业的舆论环境分析据上海交通大学舆情研究实验室、舆情网的研究报告,在50个重大舆情样本中,民营企业的危机事件所占比重最 The advent of the new media era, it is easy for safety and environmental protection accidents, labor disputes and operating difficulties and other private enterprises to social media center, and then evolved into a corporate crisis. In the face of negative public opinion, private enterprises should respond and dispose strategically in accordance with the characteristics and laws of public opinion in the new media era, effectively reducing the harm caused by negative public opinion to the enterprises. I. Current Public Opinion Analysis of Private Enterprises According to the research report of Public Opinion Research Laboratory and Public Opinion Network of Shanghai Jiaotong University, among the 50 major public opinion samples, the share of the crisis in private enterprises is the largest