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2003年报数据点评造成同仁堂2003年度收入增长缓慢、净利润略有下滑的主要原因有:1、上半年的SARS疫情严重影响中成药的销售;2、同仁堂进行的营销改革对公司业务模式做出调整,使公司业绩出现短期波动。2003年是同仁堂进行营销改革的一年。公司在坚持现款销售的基础上对营销环节
The 2003 report data review caused the slow growth of revenue and slight decline in net profit of Tong Ren Tang in 2003. The main reasons are: 1. The SARS epidemic in the first half of the year seriously affected the sales of proprietary Chinese medicines; 2. The marketing reform carried out by Tong Ren Tang adjusted the business model of the company. , the company’s performance has a short-term fluctuations. 2003 was a year in which Tong Ren Tang conducted marketing reforms. The company adheres to cash sales on the basis of marketing