说到做品牌,谁都知道很难。先看一看国内的太阳镜品牌,历经多年的栉风沐雨,倒也催生了几个叫得响、让消费者知晓的品牌。与太阳镜相比,国内的光学镜架牌子众多,可真正能称得上品牌二字的却无几。尽管不断加强款式开发,运用新材质,但在赢得市场的道路上,他们却是步履维艰。放眼望去,镜架自主品牌成长的路上横亘着重重障碍,有的来源于外部客观环境,而有的则属于自己在拖自己的后腿。处于幼年时期的镜架自主品牌,在最需要悉心呵护的时候,却常常陷入一些无谓的消耗中,品牌建设难以提速。到底有哪些因素制约着国内镜架品牌的成长呢?对于国内镜架生产商或品牌公司来说,摆在他们眼前的种种现实困难又有哪些呢? When it comes to making a brand, everyone knows it’s hard. Take a look at the domestic brand of sunglasses, after many years of wind and rain, it has also spawned a few ringing, so that consumers know the brand. Compared with sunglasses, many optical frames brand, can really be called the brand word is almost. Despite the continuous strengthening of style development, the use of new materials, but to win the market on the road, they are struggling. Looking ahead, self-development of self-brand frames lie along the road numerous obstacles, some from the external objective environment, while others are themselves dragging their hind legs. At an early age, the self-owned brand of frames has often plunged into unnecessary consumption in the most need of careful care, making it hard to speed up brand building. In the end what are the factors that restrict the growth of the domestic brand of the frame? For the domestic frame manufacturers or brand companies, placed in front of them the reality of what are the difficulties?