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新媒体已经日渐成为时下传媒界、广告界的热点,在分众传媒纳市上市的示范性作用下,一场场轰轰烈烈的“造媒运动”在全国范围内兴起,在不同空间和时间上,新媒体的发展都呈现出了空前的繁荣。同时,传媒业包括风险投资界都对新媒体行业抱以极大的关注热情。然而,高速发展中的新媒体在行业规范和话语上仍然相对滞后,此次由中国广告杂志社、新生代市场研究公司及复旦大学新闻学院所举办的“新媒体,新营销”论坛也就成了对新媒体行业一次集中的理论和实践梳理,这样的论坛无疑将会推动这个行业的发展,也为这个行业提出了许多新的想法和建议。下面是本次论坛部分演讲嘉宾的观点集粹。
The new media has become a hot spot in the media and advertising circles of the world nowadays. Under the demonstration effect of listing the mass media market in Nazi, a vigorous “media movement” has arisen across the country in different space and time The development of new media has shown an unprecedented prosperity. At the same time, the media industry, including the venture capital community, are all enthusiastic about the new media industry. However, the rapid development of new media in the industry norms and discourse is still relatively lagging behind, this time by the China Advertising Magazine, Cenozoic market research firm and the Fudan University Journalism Institute organized by the “new media, new marketing,” Forum also It has become a concentrated theory and practice of the new media industry. Such a forum will undoubtedly promote the development of this industry and put forward many new ideas and suggestions for this industry. Here are some of the points of view of this forum speakers.