消费者产品购买意愿受原产国因素影响,通过调研问卷的方式,围绕中国产品在坦桑尼亚市场的原产国效应,了解坦桑尼亚消费者关于中国及中国产品的形象认知、品牌敏感度及价格敏感度,并分析这几个因素与原产国效应的相关性。结果发现:中国发展水平感知与中国形象显著正相关,且与中国产品的原产国效应正相关;中国产品价格感知与原产国效应负相关,获取方便性与原产国效应正相关;品牌敏感度与价格敏感度均与原产国效应无显著相关关系。 The willingness to buy consumer products is influenced by the country of origin. Through questionnaire surveys, we understand the image perception, brand sensitivity and price sensitivity of Tanzanian consumers about Chinese and Chinese products based on the country of origin effect of Chinese products in the Tanzanian market Degree, and analyze the correlation between these factors and the country of origin effect. The results showed that: the level of development in China is positively correlated with the image of China and positively correlated with the country of origin effect of Chinese products; the price perception of Chinese products is negatively correlated with the country of origin effect, and the convenience of access is positively correlated with the country of origin effect; Sensitivity and price sensitivity have no significant correlation with country of origin effect.