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本土化已经成为近年来我国电视领域的一个显著的现象。这个早已被许多跨国公司在全球化产业运营中视为ABC的概念,在我国电视业已成为逐渐关注的话题。 我国加入世贸组织之后,国家已经批准了一批境外电视频道进入中国的电视市场,这是电视本土化(以下简称“本土化”)受到关注的首要的现实原因,另一个原因是随着竞争的加剧,电视的分众市场和区域市场越来越到位,在央视和本省卫视的挤压下,地方电视及其地面频道的制胜之道就是本土化。
Localization has become a notable phenomenon in the field of television in our country in recent years. This has long been regarded by many multinational corporations as the concept of ABC in the globalization of industrial operations in China’s television industry has become a topic of growing concern. After China’s accession to the WTO, the country has approved a number of overseas television channels to enter the television market in China. This is the first real reason why television localization (hereinafter referred to as “localization”) is of concern. Another reason is that with the competition Intensified, the television market and regional markets more and more in place, under the austerity of CCTV and the province’s TV, local TV and terrestrial channels to win the way is to localize.