《旅游法》的颁布是以保护旅游者以及旅游经营者等各方面的合法权益为目的的,一定程度上也对旅行社的发展产生了深远的影响,可谓是把双刃剑。本文从《旅游法》的颁布对旅行社发展的影响出发,探究旅行社行业在此环境下需要调整的发展策略,以促进旅行社行业的持续健康发展。 The promulgation of the Law on Tourism aims at protecting the legitimate rights and interests of tourists and tour operators, and to some extent, it has also had a profound impact on the development of travel agencies. It can be described as a double-edged sword. This article starts from the impact of the promulgation of the “Travel Law” on the development of travel agencies and explores the development strategies that need to be adjusted in this environment for the travel agency industry in order to promote the sustainable and healthy development of the travel agency industry.