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在市场化的媒体环境下,作为传媒人如何去坚守社会责任感?责任感与收视指标、广告收入之间应该如何平衡?世熙传媒董事长刘熙晨认为,现阶段中国的媒体环境仍处在市场发展的初期,我们的电视生态中媒体的社会责任感和从业人员的职业操守,以及行业的道德准则还在建立的过程中。对真人秀节目的创作来说,在娱乐中传递价值观,用好的内容打动观众,将“有意思”和“有意义”结合,是媒体社会责任的体现。一个电视节目或模式要长期发展,需要精神诉求和正能量。此外,引进模式不会压制原创,抄袭模式才是对电视生态的最大破坏。
In the market-oriented media environment, as a media man how to stick to the sense of social responsibility? Responsibility and ratings indicators, advertising revenue should be how to balance? Xi Xi Liu Xi Chen, chairman of media that China’s media environment at this stage is still in the market Initially, the social responsibility of our media in the television ecosystem and practitioners’ ethics, as well as industry ethics, are still in the process of being established. For the creation of reality shows, it is the embodiment of media social responsibility to convey values in entertainment, impress viewers with good content, and combine “interesting” with “meaningful.” Long-term development of a television program or model requires spiritual appeal and positive energy. In addition, the introduction of the model will not suppress the original, plagiarism model is the greatest damage to the TV ecosystem.