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自从我们在2001年12期的“卷首语”中发表了《为何是新媒体》的文章后,有许多朋友希望与我们探讨所谓“新媒体”的具体含义。老实说,于媒体这行虽有10年,但与众多前辈相比还是一个“新兵”,敢在众多同行面前打出”新媒体”的旗号还真有些惴惴。有幸的是,真正意义上的中国媒体产业化进程才刚刚开始,尤其是中国刚刚加入WTO的今天,实实在在的市场现实让每一位中国的传媒人士无从回避。这也让我们每一位新闻从业人员责无旁贷地去探索一条适合自身发展的“媒体产业化之路”。
Since we published an article entitled “Why New Media,” in the first issue of the Twelfth Issue in 2001, many of our friends wish to explore with us the specific meaning of the so-called “new media.” To be honest, although there have been 10 years in the media, it is still a “recruiter” compared with many other predecessors. It is really a bit of a shame to dare to play the “new media” in front of many colleagues. Fortunately, the real process of industrialization of Chinese media has just begun. Especially since China’s accession to the WTO, the real market reality makes every Chinese media unavoidable. This also allows each of our news practitioners to take the lead in exploring a “road to media industrialization” that suits their own development.