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随着网络技术的日益强大,互联网已经渗入体育组织机构、体育赛事机构、体育营销机构和体育媒体机构等各个层面。移动互联网的兴起,为体育电视产业迈向新型的体育大媒体产业创造了条件。以体育电视产业延展开来的体育大媒体产业,已经成为很多国家和地区的支柱性产业。中国体育电视正朝着大媒体立体化发展,同时加快了以体育为核心产品的媒体产业化进程,拓展和延伸了体育产业链,壮大了产业规模。因此,有必要全面了解大媒体背景下我国体育电视产业的发展现状,既立足我国国内的实际情况,又放眼全球,以全世界体育电视产业的全景为背景,借鉴各方失败教训,引入、消化和吸收其成功经验,以探究在大媒体背景下,
With the increasingly powerful network technology, the Internet has infiltrated all levels of sports organizations, sports events agencies, sports marketing agencies and sports media organizations. The rise of mobile Internet has created the conditions for the sports television industry to move towards a new type of sports media industry. The sports media industry, which stretches out from the sports television industry, has become a pillar industry in many countries and regions. Sports TV in China is developing in a three-dimensional manner towards the mass media. At the same time, it speeds up the process of media industrialization with sports as the core product, expands and extends the sports industry chain, and expands the industrial scale. Therefore, it is necessary to fully understand the current situation of China’s sports television industry under the background of big media. Based on the actual situation in China and the whole world, taking the panoramic view of the sports television industry in the world as a background, we draw lessons from the failures of all parties to introduce and digest And absorb its successful experience to explore in the context of the big media,