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介绍电子商务研究现状,从企业生产,企业组织,网络营销三个方面分析电子商务与企业竞争力。企业生产中应用电子商务改变了企业的生产模式,更适应电子商务下的市场,缩短了生产与研发的周期,减少企业库存,提高库存管理水平。企业管理中应用电子商务使企业组织结构,管理模式更适应竞争。网络营销降低了企业交易成本,全方位的展示产品,使消费者理性购买,企业自身宣传的的强有利工具。
This paper introduces the status quo of e-commerce research and analyzes e-commerce and enterprise competitiveness from three aspects of enterprise production, enterprise organization and network marketing. The application of e-commerce in the production of enterprises has changed the mode of production of the enterprises and is more suitable for the market under the e-commerce. As a result, the period of production and R & D has been shortened, the inventory of enterprises has been reduced, and the inventory management level has been raised. The application of e-commerce in business management makes the organizational structure and management mode more suitable for competition. Network marketing to reduce business transaction costs, a full range of display products, so that consumers rational buy, corporate self-propaganda of the powerful tools.