“售电侧改革”是新电改工作中的重要、核心内容,“售电侧改革”的核心任务就是放开售电业务,实现售电领域市场的变革与发展,将传统的电网统购统销营销模式进行破冰。新电改的推进会使得我国的今后售电侧市场的售电主体以及试点方式发生转变,电力营销管理作为供电企业的核心业务事也会受到影响,因此怎么在新电改形势下实现良好的营销管理,强化效益实现,提升企业竞争力就成为供电企业需要关注的重要问题。本文就基层供电企业的营销问题进行分析,提出新电改形势下基层供电企业营销的有效策略,为供电企业的发展提供参考。 “The reform of the sales side ” is the important and core content in the work of the new electric power reform. The core task of the “side-by-side reform ” is to let the electricity sales business be liberalized to realize the market reform and development in the sales of electricity. Of the state grid unified sales marketing model for ice. The promotion of the new electric power reform will make the main power selling subjects and the pilot ways of our country’s power-selling-side market changed. The power marketing management as the core business of the power supply enterprises will also be affected. Therefore, how to achieve a good Marketing management, to strengthen the benefits to achieve, enhance the competitiveness of enterprises has become a power supply companies need to focus on important issues. This paper analyzes the marketing problems of the grass-roots power supply enterprises and puts forward the effective strategies for marketing the grass-roots power supply enterprises under the situation of the new electricity reform, providing reference for the development of power supply enterprises.