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随着社会经济发展与人们观念的不断变化,露营旅游市场展现出独特的开发潜力。对露营旅游者旅游行为特征的研究,可揭示露营旅游者的出游机理,促进露营旅游市场的开发。本文根据台州市露营旅游者680份的有效问卷,对露营旅游者出游前的决策行为、消费行为和空间选择行为等旅游行为特征进行分析,建议相关管理部门和旅游企业经营者关注这一新兴旅游市场,依据他们的行为规律进行科学引导与市场挖掘。
With the social and economic development and changing people’s attitudes, the camping tourism market shows unique potential for development. Research on the characteristics of camping tourists’ traveling behavior can reveal the traveling mechanism of camping tourists and promote the development of camping tourism market. Based on the effective questionnaires of 680 battalion campers in Taizhou city, this paper analyzes the characteristics of tourism behavior such as decision-making behavior, consumption behavior and space choice behavior before the trip for campers, and suggests that relevant management departments and tourism enterprise managers pay attention to this emerging tourism Market, according to their rules of conduct for scientific guidance and market mining.