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当前经济全球化的大环境和我 国市场经济机制发展的深化,必然深 刻地影响到我国的文化层面。大众文 化的盛行就是其最具体的表征。大众 文化让艺术的崇高位置由充满快感 的美所替代,它的社会存在方式与市 场体系及商品形式具有同谋关系,把 艺术包装成商品作为纯粹审美消费 的实物提供给观众,其操作方式是以 大众传播媒介为手段,按照商品的市 场规律进行运作,使广大的普通市民 获得感性愉悦的审美享受的一种文 化形态,说白了它实际上就是一种消 费文化。
The current macro-economic globalization and the deepening of the development of China’s market economy mechanism will inevitably profoundly affect the cultural level of our country. The prevalence of popular culture is its most specific characterization. Popular culture has replaced the lofty position of art with the pleasure-filled beauty. Its social existence has an accomplice relationship with the market system and the commodity form, and the art is packaged as a kind of pure aesthetic consumption, The mass media as a means of operating in accordance with the laws of the market of goods, so that the general public access to perceptual pleasures of aesthetic enjoyment of a cultural form, to put it plainly is actually a consumer culture.