企业新闻,有人称为一厂、一店、一品的报道,在计划经济的年代,在各种新闻媒体上大量出现。企业要通过媒介的宣传,扩大自己的知名度,使上级和同行刮目相看;上级主管部门也通过媒介这条渠道了解下属的情况,并用来指导工作。这些,都是可以理解的。企业新闻的存在,对实际工作也产生过一定的积极作用。但有时也有这种情况:有的企业工作搞得很好,新闻媒介宣传却不多;有的企业工作搞得一般,却在新闻媒介上屡屡露面。这就看企业领导有没有宣传报道的意识,企业内有没有那么几支硬笔头,以及企业的公共关系手段等等。所以,仅仅从新闻媒介的报道来了解企业、评优评先进,指导工作,多少有点官僚主义。 Corporate news, some people call it a factory, a shop, a product of the report, in the era of planned economy, appeared in a large number of news media. Enterprises should expand their awareness through media propaganda so as to make their superiors and counterparts admiration. The higher authorities also understand the subordinates through the media and use them to guide their work. These are understandable. The existence of corporate news has also had some positive effects on practical work. But sometimes there are situations in which some enterprises work well and the media do not advertise much. Some enterprises work in a general way, but they often show up in the news media. This depends on business leaders do not have the awareness of publicity, there are so few hard-line business writing, as well as corporate public relations tools and so on. Therefore, only from the media coverage to understand the business, evaluation of advanced evaluation, guidance, somewhat bureaucratic.