在现代信息激增的社会,广告活动越来越成为一种牵动千家万户的社会现象。广告主和广告公司需要经常进行社会调查活动,研究广告受众的心理,根据不同的年龄、性别、职业、社会阶层、文化结构、消费水平、时间背景条件等,选择不同的广告媒介,并由此作出不同的广告策划,设计不同的广告语言。人的心理规律是与人的不同行为方式及特定动机相联系的。研究心理学的目的,就是利用心理学的为方式。为了提高广告的质量,努力以较小的代价取得尽可能多的效益, In a society where modern information has proliferated, advertising campaigns have increasingly become a social phenomenon that affects millions of households. Advertisers and advertising agencies need to conduct regular social surveys to study the psychology of advertising audiences and choose different advertising media according to different age, sex, occupation, social class, cultural structure, consumption level, time background and so on Make different advertising planning, design different advertising language. Human psychology is associated with different ways of behaving and with specific motivations. The purpose of research psychology, is the use of psychology as a way. In order to improve the quality of advertising, and strive to obtain as much benefit as possible at a lower price,