中国对葡萄的培育可以追溯到公元前200多年的汉朝时代,但中国对葡萄酒文化的培养似乎一直属于空白。这里所说的葡萄酒文化,是指人们能够大范围地,非常有规律地将葡萄酒与一般餐饮搭配饮用,并养成在一些特殊场合品尝高档葡萄酒的习惯。而在目前,中国葡萄酒并不成熟的市场推广和极其有限的品牌选择,已成为制约中国葡萄酒产业进一步发展的重要瓶颈。 China’s cultivation of grapes can be traced back to the Han dynasty era of more than 200 years BC, but China’s cultivation of wine culture seems to have been a blank. The wine culture mentioned here means that people can mix and match wines with regular meals on a large scale and very regularly, and cultivate the habit of tasting high-end wines on special occasions. At present, the immature marketing and extremely limited brand selection of Chinese wine has become an important bottleneck restricting the further development of China’s wine industry.