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进入21世纪,中国的经济进入高速发展的阶段,经济日益繁荣,因而出现经济、政治、文化多方面融合发展的需求。为满足多方需求,营销在越来越多的领域展露出不可忽视的地位。因此,本文主要讨论营销的理念在政府政策有效传达方面的重要作用。在分析上述问题时,主要从营销思想中的古典学派——功能主义学派的基础思想出发,结合理论建立所考虑的心理学、社会学背景,对当今中国这样的社会主义国家应用营销手段提高政策的实施效果提出建议。
Entering the 21st century, China’s economy has entered a phase of rapid development and its economy is booming. As a result, the demand for the integration of economy, politics and culture has emerged. In order to meet the needs of multiple parties, marketing has become an indispensable position in more and more fields. Therefore, this article mainly discusses the important role of marketing ideas in the effective communication of government policies. In the analysis of the above problems, mainly from the basic idea of the classical school of functionalism in marketing thought, combining the theory of psychology and sociological background to be considered, and applying the marketing tactics to enhance the policy in such socialist countries as China The implementation of the effect of recommendations.