展览会是一种非常重要的国际贸易平台。它集物流、人流、信息流、资金流于一体,是企业实现出口销售、建立外贸联系、收集市场信息的低成本、高效率平台。本文通过总结和借鉴德国成功经验,就湖南省如何更好地利用展览会平台促进出口贸易发展,提出了一些建议。 Exhibition is a very important platform for international trade. It integrates logistics, people flow, information flow and capital flow into a whole. It is a low-cost and highly efficient platform for enterprises to realize export sales, establish foreign trade contacts and collect market information. This article summarizes and draws lessons from the successful experience of Germany and puts forward some suggestions on how to make better use of the exhibition platform in Hunan Province to promote the development of export trade.