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健康保险是保险领域公认的世界性难题之一,有其特定的经营规律和经营要求。我国健康保险市场起步时间较短,在医改日益深入、市场竞争异常激烈的背景下,健康保险业务经营仍面临不少困难。应采取怎样的经营策略、培育什么样的经营能力,才能使健康保险业务更有效地满足民众多层次、多样化的健康保障需求,更好地服务于国家医疗保障体系建设和健康服务业的发展,并取得持续稳定的经营效益,值得我们深入思考。
Health insurance is recognized in the field of insurance one of the world’s problems, with its specific business rules and operating requirements. China’s health insurance market has a relatively short initial starting time. With the deepening of medical reform and the extremely fierce market competition, the health insurance business still faces many difficulties. What kind of management strategy should be adopted and what kind of management ability should be cultivated can the health insurance business meet the multi-level and diversified needs of health insurance more effectively and better serve the development of the national medical security system and the development of health service industry. , And achieved sustained and stable operating efficiency, it is worth our in-depth thinking.