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如何对传播广告学专业学生进行设计教育是目前许多院校存在的一个共性问题,因为学生没有美术基础,所以又不能简单照搬艺术类广告设计教育模式。就传播类广告学专业设计教育从观念偏差、设计教育定位和模式建立等方面可以找到适合于文科类学生设计教育的模式。
How to carry out design education for students majoring in communication and advertising is a common problem in many colleges and universities at present because students have no art foundation and therefore can not simply copy the educational model of art advertising design. On the spread of advertising professional design education from the concept of deviation, design education orientation and model building, etc. can be found suitable for liberal arts design education model.