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参观世界首展的北美国际汽车展,可谓是一场视觉的盛宴。一辆辆全球最新的概念车和量产车让人流连忘返,精美的展台设计亦是一道美丽的风景。通用、福特、丰田、奔驰、宝马、大众……不同的展台设计体现了不同的品牌精髓和产品风格,置身其中,给人以充分的享受。车展期间,记者有幸与美国知名展览设计公司EXHIBIT WORKS的管理层与设计师交流,了解了不同展台设计背后的故事。EXHIBIT WORKS在此次北美车展的客户包括宾利、福特、现代、起亚、马自达、三菱、保时捷、斯巴鲁、铃木、大众以及首次参加海外车展的中国长丰集团。2007上海国际汽车展开幕在即,本文介绍EXHIBIT WORKS在此次北美车展的几个设计案例,供国内企业参考。
Visiting the world’s first North American International Auto Show, can be described as a visual feast. A vehicle concept car and the world’s latest production car people linger, exquisite booth design is also a beautiful landscape. GM, Ford, Toyota, Mercedes-Benz, BMW, Volkswagen ... different booth design reflects the essence of different brands and product style, exposure, which gives full enjoyment. During the auto show, the reporter was fortunate to have an exchange of views with the designers and managers of EXHIBIT WORKS, a well-known exhibition design company in the United States, to understand the story behind the different booth designs. EXHIBIT WORKS Customers at the North American auto show include Bentley, Ford, Hyundai, Kia, Mazda, Mitsubishi, Porsche, Subaru, Suzuki, Volkswagen and China Changfeng Group, which participated in the first overseas auto show. Shanghai International Auto Show 2007 Opening soon, this article introduces the EXHIBIT WORKS in the North American auto show several design cases for domestic enterprises for reference.