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当新品上市时,经销商想要在终端店取得良好的销售效果,一定要做好两大策略,即终端店开发策略和终端店“愿意卖”的策略。终端店开发策略首先,锁定能卖新品的终端店。并不是所有的终端店都适合卖新品,经销商要通过对产品属性、目标消费人群的分析,得出产品在哪些渠道销售较好,锁定能够销售新品的终端店,这是保证新品成功上市的第一步,也是最关键的步骤。
When the new product is on the market, dealers want to get good sales results in the terminal store, we must do a good job two strategies, namely the terminal store development strategy and the terminal store “willing to sell ” strategy. Terminal store development strategy First, lock the terminal stores that sell new products. Not all the terminal stores are suitable for selling new products, dealers through the product attributes, the target consumer groups analysis, which products in the channel sales better, locking can sell new products in the terminal store, which is to ensure the success of new products listed The first step is also the most crucial step.