在网络科技不断发展的当今,数据传播媒体等相关信息越来越被人所熟知,与此同时,信息的交流方式与信息传播渠道越来越广泛,社会的价值观念不断呈多元化趋势,在汕尾旅游资源的发展同时也受到了影响,这个也在大数据的环境下带来相应的问题。本文主要探究在汕尾旅游资源,并提出在大数据的环境下旅游资源开发的全面发展。 With the development of network technology, more and more relevant information such as data transmission media is becoming more and more familiar at the same time. At the same time, the ways of information exchange and information dissemination are becoming more and more widespread. The values ​​of society are continuously diversified. The development of Shanwei’s tourism resources is also affected at the same time, and this also brings corresponding problems in the environment of big data. This article mainly explores the tourism resources in Shanwei and proposes the all-round development of tourism resources development in the environment of big data.