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广告学是研究广告活动的历史、理论、策略、制作与经营管理的学科,反映了广告活动的客观规律。广告学的两大支柱是传播学和市场营销学。它以传播学和营销学理论为基础,面对新营销环境下广告形式创新及与其他传播形式融合的大背景,为业界培养品牌传播、广告媒介经营以及整合营销传播应用的实务性人才,以使品牌传播更具效率、广告理论更具实践性。该专业要求学生具备与传播学、社会学、经济学、市场营销学、艺术学等学科进行交叉学习的能力以及较强的独创性专业能力,能够具备对
Advertising is to study the history of advertising campaigns, theory, strategy, production and management of the discipline, reflecting the objective laws of advertising activities. The two pillars of advertising are Communication Studies and Marketing Studies. It is based on the theory of communication and marketing, in the face of the new marketing environment in the form of advertising innovation and integration with other forms of communication background for the industry to develop brand communications, advertising media operations and integrated marketing communications applications of practical personnel to Make brand communication more efficient, advertising theory more practical. This major requires students to have the ability to cross-learn with subjects such as Communication Studies, Sociology, Economics, Marketing, Art Studies, etc., as well as strong creative competence,