大数据时代是营销者最好的时代。在技术与数据的帮助下,数字营销者终于有可能透彻了解消费者,精准定位消费者,实施追踪每一个投入的效果,消灭那传说中50%的广告浪费。无数的数字营销实践者和创新者都在描述这样一个理想状态:收集到消费者越来越多的信息,准备识别出消费者生活的变化(包括是否怀孕)、购买行为和需求(买了什 Big data era is the best time for marketers. With the help of technology and data, it is finally possible for digital marketers to thoroughly understand consumers, pinpoint consumers and track the impact of each investment, eliminating 50% of the legendary advertising waste. Numerous digital marketers and innovators are portraying an ideal state: collecting more and more information from consumers in preparation for identifying changes in consumer life (including pregnancy), buying behavior and needs (what to buy