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沃尔玛如何从阿肯色州本顿维尔镇的一家小商店发展成为全球知名的零售业巨头?新经济时代,以传统的零售经营为主的沃尔玛究竟依靠什么力量来取得如此辉煌的业绩?价格哲学沃尔玛的创始人山姆·沃尔顿(Samwh—ton),1918年出生于阿肯色州本顿维尔镇,小时候家境不富裕。二战结束后,山姆从美国陆军情报部门退役。他向岳父借了2万美元,和妻子海伦开了一家小店,学会了采购、定价、销售。这时山姆结识了来自纽约的
How does Wal-Mart develop from a small shop in Bentonville, Arkansas to becoming a world-renowned retail giant? What is Wal-Mart’s achievement in relying on traditional retail operations in the new economic era? Price Philosophy Wal-Mart’s Samwh-ton, the founder, was born in Bentonville, Arkansas in 1918 and was not wealthy when he was young. After World War II, Sam retired from the U.S. Army Intelligence Service. He borrowed 20,000 U.S. dollars from his father-in-law and opened a store with his wife, Helen, and learned to purchase, price, and sell. Sam got acquainted with New York