在社会不断发展的今天,人们对于文化的关注是越来越强烈,对文化的理解越来越细致,对文化的传承越来越重视。在此种情况下,管理、弘扬、发展群众文化已经成为当代非常重要的一项工作。只有做好群众文化管理工作,才能够提升公民的道德水准,才能够促进和谐社会更好更快的来到。对此,本文就如何创新群众文化管理,促进公民道德水准提升进行分析和探讨。 With the continuous development of society, people are paying more and more attention to culture. Their understanding of culture is getting more and more meticulous and people pay more and more attention to the inheritance of culture. Under such circumstances, managing, promoting and developing the mass culture has become a very important task in our country. Only by doing a good job of mass cultural management will we be able to raise the moral standards of our citizens so that we can promote a harmonious society getting better and faster. In this regard, this article analyzes and discusses how to innovate the mass cultural management and promote the improvement of citizens’ moral standards.