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蜜月旅行对新婚夫妇来说是婚嫁礼俗方面的重要活动,是每年持续、反复进行的社会现象。在韩国,每年产生超过40万对的新婚夫妇,以他们的平均蜜月旅行经费为200万元推算,韩国的蜜月旅行市场规模可达8千亿元。21世纪,旅游观光将成长为世界各国经济指数中,附加值最高的产业。今后的12年里,以每年销售额平均增长4.1%的速度,2010年销售额将达10兆美元,创造出3亿3千万名就业机会,占到各国平均GDP的12.5%。旅游观光产业将名副其实地成长为21世纪的核心产业,继98年的6亿3500万名,2000年的6亿6800万名后,2010年将有10亿600万名游客选择海外游。可以说,韩国最近的蜜月旅行中,最主要的变化是海外游客的激增。新婚夫妇在选择国内游或者海外旅行时,如何把脉影响他们决定的要素至关重要。旅行社应着重针对济州岛,确立新的市场营销战略,致力于新产品开发,积极探索可行方案。
Honeymoon travel is an important activity for newlyweds in the field of wedding etiquette, which is a continuous and repeated social phenomenon every year. In South Korea, more than 400,000 pairs of newlyweds are born every year, with a projected honeymoon cost of 2 million yuan. Korea’s honeymoon market can reach 800 billion yuan. In the 21st century, tourism and sightseeing will grow into an industry with the highest added value in the world economic indices. In the next 12 years, with annual sales growth of 4.1% on average, sales in 2010 will reach 10 trillion U.S. dollars, creating 330 million jobs, accounting for 12.5% of the average GDP of various countries. The tourism industry will truly grow into a core industry in the 21st century. After 635 million in 1998 and 688 million in 2000, there will be 1.06 billion tourists going overseas in 2010. It can be said that the most significant change in the recent honeymoon in South Korea is the surge of overseas tourists. When choosing a domestic trip or traveling overseas, how the newlyweds influence the elements they decide are crucial. Travel agencies should focus on Jeju Island, establish a new marketing strategy, is committed to new product development, and actively explore feasible solutions.