这两年在广告圈内经常听到的一种声音就是:都这年头还有谁去做原创呢?客户给的资源有限,又都急功近利,恨不得今天种的树明天就能结果!还有就是中国的消费者层次偏低,你有好的创意也没有人能接受!没人为产品埋单也就没有人会为你的创意埋单!听起来好像是蛮有道理。那么市场是需要迎合还是要引导呢?很多人都说现阶段我们消费者的接受能力跟审美有问题,但广告行业存在的意义就是 One of the voices often heard in the advertising circles over the past two years is: Who else is the original owner of this year? There are limited resources available to clients, and all of them are eager for quick success. China’s consumer level is low, you have a good idea no one can accept! No one pays for the product no one will pay for your ideas! Sounds like it seems quite reasonable. So the market needs to be catered to or guide it? Many people say that at this stage our consumer acceptance of aesthetic problems, but the advertising industry is the significance of