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专卖店作为一种直接面对终端客户的品牌宣传及零售模式,备受各行业推崇。然而品牌识别力的缺乏,使得家纺专卖店在终端消费者中的影响力并不大,人们更是很少对一种品牌有归属感。文章针对品牌识别力这一家纺品牌普遍存在的问题做了调查并分析如何解决现存问题,以不断促进总体家纺行业更加完善地发展。
As a store directly to the end customer brand promotion and retail model, much respected by various industries. However, the lack of brand recognition, making the home textile stores in the end consumer influence is not large, people rarely have a sense of belonging to a brand. This article surveys the ubiquitous problems of brand recognition, a textile brand, and analyzes how to solve existing problems in order to continuously promote the development of the overall textile industry.