面对激烈的市场竞争,自行车行业如何联手组建新型的产销网络扩大市场覆盖率?组装型自行车厂如何推出自己的品牌扩大知名度?零件厂如何拿出优质的零部件做好“以零促整”营销策略扩大销量?商家如何走出原有守株待兔的经营方式,引导消费者购买不同档次的自行车?这是放在每一位自行车企业(零售商)决策者面前新的课题。 In the face of fierce market competition, how can the bicycle industry jointly establish a new type of production and marketing network to increase market coverage? How can an assembly-type bicycle factory introduce its own brand to increase its visibility? Marketing strategy to expand sales? How to get out of the way of business management, to guide consumers to buy different grades of bicycles? This is a new topic for each bicycle company (retailer) decision makers.