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有关专家预测,按目前我国的化妆品消费需求和高速发展的趋势,未来的几年内化妆品的市场年销售将突破1000亿元的水平。如果按年销售1000亿元,以现在我国13亿人口来计算,人均化妆品的年消费将是76.9元人民币。而在经济发达的国家,人均化妆品年消费是35～70美元,折合人民币300元以上。我国的人均消费水平与发达国家比还有很大的差距,表明化妆品销售仍然有很大的潜在市场,今后数年内也依然会保持着快速发展的市场趋势。
The experts predict that, at present, China’s consumer demand for cosmetics and the trend of rapid development, the next few years the annual sales of cosmetics market will exceed 100 billion yuan level. If the annual sales of 100 billion yuan to 1.3 billion people in China to calculate the per capita consumption of cosmetics will be 76.9 yuan. In economically developed countries, per capita consumption of cosmetics is 35 to 70 US dollars, equivalent to more than 300 yuan. The per capita consumption level in our country is still far behind that of developed countries, indicating that there is still a great potential market for cosmetics sales. In the next few years, the market trend of rapid development will still be maintained.