“高台动春色,清池映日华”,不经意间,历史的年轮又推向了2002年,《广告大观》和广告界的朋友们风雨同舟,休戚与共,共同度过了新世纪的开局之年。在新年来临之际,笔者向辛勤耕耘的广告同仁先道一声辛苦了,再道一声谢谢,最后道一声万福,祝同仁们2002年财源茂盛,事来有成! 一年之计在于春,2002年,是又一个平凡的年头,加入WTO正式起步,党的十六大即将召开,中国的经济生活将面临巨变,美国经济变通将对全球经济造成重大影响,在这个历史性的大背景下,中国的广告业将如何演绎?中国的广告人将如何应对?这是摆在我们广告人面前有待破解的一个全新课题。中国人很讲究悟性,悟性的高低,对事业的成 “Taiwan moved Spring, Qingchi reflected Japan,” Inadvertently, the history of the ring and pushed to 2002, “Ad Grand View” and the advertising community of friends, live together in solidarity, jointly spent the beginning of the new century year. At the dawn of the New Year, the author worked hard to work hard for his colleagues in the advertising industry. Thank you again. Finally, I heard Wanfu, I wish my colleagues in 2002 rich resources, things come! Year is another ordinary year. After China’s accession to the WTO officially started, the 16th CPC National Congress is about to be convened, the economic life of China will face tremendous changes, and the economic transformation of the United States will have a significant impact on the global economy. Under this historic background, How to interpret China’s advertising industry? How to deal with Chinese advertisers? This is placed in front of our advertisers to be a new topic to be solved. The Chinese are very particular about perception, understanding of the level of success of the cause