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四年一度的世界杯不仅是亿万商家展现想象、营造商机的佳期,更是媒体一展风采,激烈角逐的舞台。“世界杯”临近阶段,报纸、电视、电台、网站等各路媒体就已纷纷秣马厉兵,积极备战,以期在“世界杯”期间吸引更多的注意。在电视领域,由于中央电视台买断了2002年和2006年世界杯在中国境内的独家电视转播权,毫无疑问,在媒体中,中央电视台是最大的赢家,据初步估计,在世界杯期间,中央台仅与世界杯有关的广告收入就会超过4亿元。
The Quadrennial World Cup is not only a showcase for hundreds of millions of businesses to show their imagination and create business opportunities, but also a stage for the media to showcase its style and fierce competition. Near the “World Cup”, various media such as newspapers, television, radio stations and websites have made vigorous efforts to prepare for preparations for attracting more attention during World Cup. In the field of television, since CCTV bought out its exclusive rights to broadcast the World Cup in China in 2002 and 2006, there is no doubt that CCTV is the biggest winner in the media. According to preliminary estimates, during the World Cup, CCTV Only with the World Cup advertising revenue will exceed 400 million yuan.