让每个文字实现精神的意义、物质的兑换,是任何一家媒体的双重理想。对于中国传统传媒业,2008纸价上涨余温仍在,2009金融海啸影响初现,互联网、手机报更是后来居上,公然与传统媒体“叫板”。晚报与杂志同为纸质媒体,在与新媒体“突围”的同时,彼此也面临着“博弈”的困境。晚报 Let each text to achieve spiritual significance, material exchange, is the dual ideals of any media. For the traditional media industry in China, the price of paper in 2008 continued to rise. The impact of the financial tsunami in 2009 came to an end. The Internet and mobile phone newspapers were the last to surrender to the traditional media. Evening paper and magazines as paper media, with the new media “Breakthrough ” at the same time, each also facing “game ” plight. Evening News