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中央电视台1989年国庆期间播出的《弹指一挥间》和《祖国在我心中》,受到各界观众的欢迎,这出乎我们的意料。开始部署国庆宣传的时候,我们担心这个节目可能会搞得枯燥,观众感到老生常谈,影响播出效果。这种担心当然不是没有根据的,因为这些年来,年年宣传成就,由于这种宣传同日常宣传和群众舆论形成很大反差,即年初或重大节日宣传成就同日常过于集中地报道党和政府的失误、中国经济落后等造成认识上的矛盾,使得成就宣传的可信性大大降低。加上导语加数字的旧的成就报道的模式,受众就难免产生逆反心理。所以,1989年8月中旬,我们
During the National Day of China Central Television in 1989, “Bungee” and “Motherland in My Heart” were broadcasted by all audiences. This is beyond our expectations. When we started deploying National Day propaganda, we were worried that the show might get boring and the audience felt clichés, affecting the broadcast effect. Of course, this concern is not unfounded because these years of propaganda and achievements are due to the fact that such propaganda is in sharp contrast with the daily propaganda and public opinion that the propaganda achievements at the beginning of this year or major festivals are too focused on daily reports of the party and government Errors, China’s economic backwardness caused by the understanding of the contradictions, making the credibility of the achievement of publicity greatly reduced. With the introduction of the old report of success and reporting patterns, the audience will inevitably produce rebellious. So, in mid-August 1989, we