传统商标理论认为，作为区别于商品或服务来源的标志，商标具有信息性、显著性和依附性三个特征，并从而构成了传统商标的本质──附属于商品或劳务的排他性权威印记。但是，随着世界市场经济的一体化，尤其是后工业社会带来的整个世界工业生产、销售、消费的一体化，已经使商 Traditional trademark theory holds that as a mark different from the source of goods or services, a trademark has three characteristics of information, salience and dependence, and thus constitutes the essence of a traditional trademark ─ ─ an exclusive authority imprinted on goods or services. However, with the integration of the world market economy, especially the integration of the world’s industrial production, sales and consumption brought about by the post-industrialized society, businesses