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21世纪,绿色食品市场前途无量,是真正的朝阳产业,绿色食品是国际市场上食品产业的发展趋势,发展绿色食品产业符合人类追求健康长寿和大自然和谐共存的世界潮流,代表了食品产业的发展方向。由此可见,发展生产绿色食品、倡导绿色消费、调整产业结构、全方位地建立起绿色市场是适应新形势发展的需要,是推进农业产业结构的调整、保证市民健康、全面建设小康社会的必然要求。由于目前的消费者对绿色食品缺乏完整的认识,导致消费者对绿色食品消费的需求不足。其次对绿色食品宣传力度不够,消费者对绿色食品概念缺乏深入了解。据有关部门调查,大部分市民听说过“绿色食品”这个名词,但能够分得清“绿色”认证标志的只有20%左右,绝大部分绿色食品的购买者不明白绿色食品和普通食品的主要区别,甚至有相当一部分人以为绿颜色的食品或天然的食品就是绿色食品,还有人认为保健食品就是绿色食品。本期对绿色食品的概念作一简单的介绍,供广大读者参考。
In the 21st century, the promising future of green food market is a real sunrise industry. Green food is the trend of the food industry in the international market. Developing the green food industry is in line with the world trend of mankind’s pursuit of a harmonious coexistence of longevity and nature, and represents the food industry Direction of development. Thus it can be seen that the development and production of green food, promotion of green consumption, readjustment of the industrial structure, establishment of a green market in all respects are necessary for the development of the new situation, and are necessary for advancing the adjustment of agricultural industrial structure, ensuring the public’s health and building an overall well-to-do society Claim. Due to the current lack of complete understanding of green food by consumers, the demand for green food consumption by consumers is not enough. Second, the promotion of green food is not enough, consumers lack of in-depth understanding of the concept of green food. According to a survey conducted by the relevant departments, most citizens have heard of the term “green food” but only about 20% of them can get the “green” certification mark. The vast majority of green food buyers do not understand the green food and ordinary food The main difference, even a considerable number of people think that green or natural food is green food, some people think that health food is green food. The current concept of green food for a brief introduction for the readers reference.