我国经济水平不断发展,基层群众的文化需求也不断提高。而基层群众文化是社会文化的一部分,基层群众的文化建设有利于我国和谐社会的发展。本文阐述了基层群众文化的内涵,分析了新时期基层群众文化建设的重要性,并提出了做好基层群众文化建设的措施。 With the continuous development of China’s economy, the cultural needs of grassroots people have also been constantly raised. The grassroots mass culture is a part of social culture, and the grassroots people’s cultural construction is conducive to the development of a harmonious society in our country. This article expounds the connotation of grassroots mass culture, analyzes the importance of mass grassroots cultural construction in the new era and puts forward measures to do well the grassroots mass cultural construction.