《新媒体通论》一书立足新媒体研究领域,建立在对新媒体概念的把握和相关数据的分析上,呈现了研究对象的包容性。该书的研究跨度涵盖新媒体内容与新媒体管理两大范畴。其中对新媒体内容的梳理涉及移动互联网和新媒体电视形态等,而新媒体管理研究则从已有的法规出发,探讨优化监管策略的可能性。从著作的研究框架来看,内容梳理和呈现具备时效性和有效性,监管方式探寻则彰显了科学性和前瞻性。 The book “The New Media General Theory” is based on the field of new media research and is based on the grasp of the concept of new media and the analysis of related data, presenting the inclusiveness of the research object. The book covers the span of new media content and new media management two areas. Among them, the sort of new media content involves the form of mobile Internet and new media television, etc., while the research of new media management starts from the existing laws and regulations to explore the possibility of optimizing the regulatory strategy. Judging from the research framework of the book, the contents are arranged and presented in a timely and effective manner, and the exploration of the regulatory mode shows scientific and forward-looking.