论文部分内容阅读
以CDIO工程教育理念为指导,通过对市场营销专业人才培养模式CDIO的适用性分析,从构建新型课程教学体系、创新教学方法、完善人才培养方案实施制度、加强人才培养方案的评价体系建设四个方面来构建基于CDIO理念的市场营销专业创新创业人才培养模式,为确保创新创业人才培养方案的实施,制定其实施的保障制度及评价体系。
Guided by the concept of CDIO engineering education, through the analysis of the applicability of CDIO, a marketing professional training mode, from constructing a new teaching system, innovating teaching methods, perfecting the implementation system of talent training programs and strengthening the evaluation system of talent training programs To build CDIO concept based marketing innovation and entrepreneurship training mode, in order to ensure the implementation of innovation and entrepreneurship training program, to develop its implementation of the security system and evaluation system.