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搭建政府购买公共文化服务平台,是媒体经营创新、转型之需。中国县市报研究会会长单位的浙江《诸暨日报》紧紧抓住政府购买服务需求,积极搭建媒体经营平台,以“新闻十服务”为抓手,依托媒体优势,重点提供公共文化产品服务,走出了一条媒体转型发展的新路子,近几年来在保证社会效益第一的前提下,营收均保持10%增长。
To build a platform for the government to purchase public cultural services is necessary for innovation and transformation of the media. Zhejiang Zhuji Daily, a unit of China County Daily Research Association, took a firm hold of the government’s purchase of service needs and actively set up a platform for media operation. With “News 10 Service” as its starting point and relying on the advantages of the media, it focused on providing public culture Products and services, out of a new road to the development of media transformation, in recent years to ensure the social benefits of the first premise, revenue maintained at 10% growth.