由于受经济危机的影响,河南省大部分中小企业都面临着客户流失、出口受阻、成本升高、市场萎缩、订单减少、资金周转不灵等问题,甚至有一部分中小企业已经到了破产和倒闭的边缘。作为一种全新企业运作手段的电子商务,在扩大市场需求、公平竞争、赢得新的市场机会、实现信息共享、降低成本、提高资金的利用及调整企业生产与营销模式等方面有着重要的作用和意义。 Due to the economic crisis, most SMEs in Henan Province are faced with problems such as customer loss, export obstruction, rising costs, shrinking market, reduced orders, and poor cash flow. Even some SMEs are on the verge of bankruptcy and bankruptcy. . E-commerce, as a brand-new business operation method, plays an important role in expanding market demand, fair competition, winning new market opportunities, achieving information sharing, reducing costs, increasing the use of funds, and adjusting the production and marketing modes of enterprises. significance.