娃哈哈的成功是很富于传奇色彩的。娃哈哈原来是个校办企业,靠两口锅子、三个罐子生产娃哈哈口服液,针对小孩子不愿吃饭的问题,靠广告一举成名走红全国,一年后年销售收入即达4亿元,利润7000多万元。目前娃哈哈已成为中国最大的食品饮料企业,旗下拥有含乳饮料、瓶装水、碳酸饮料、热灌装饮料、罐头食品、医药保健品等六大类30多个品种的产品,其中瓶装水、含乳饮料、八宝粥罐头多年来产销量一直位居全国第一,是名副其实的行业领导者。 Wahaha's success is very legendary. Wahaha turned out to be a school-run business, relying on two pots and three jars to produce Wahaha oral liquid. For children's unwillingness to eat, they became famous throughout the country by advertising. After one year, the annual sales revenue reached 400 million yuan and the profit was over 7,000 Million. At present, Wahaha has become China's largest food and beverage company, which owns more than 30 varieties of products in six categories, including bottled water, bottled water, carbonated beverages, hot-filled beverages, canned foods and medical supplements. Bottled water, Milk beverages, rice pudding canned food production and sales over the years has been ranked first in the country, is a veritable industry leader.