市场营销的概念已众所周知,企业取得持续性竞争优势,离不开正确运用市场营销策略。而物流代表了一个企业巨大的战略潜力,它是企业获得持续竞争优势的一个关键因素。这一点,理论界和企业界已达成共识。物流的职能是广泛的,包括采购、储存和保管、材料搬运、库存控制、包装、需求预测、订单处理、推销、顾客服务等,物流所涉及的活动中很多都与营销策略有关,这些活动构成了营销和物流两个系统的相互联系,只有把营销和物流结合成一个共同的竞争战 The concept of marketing has been well-known. It is inseparable from the correct use of marketing tactics that companies achieve sustainable competitive advantage. Logistics, on the other hand, represents a company’s huge strategic potential. It is a key factor for a company to obtain a sustainable competitive advantage. This point, the theoretical community and the business community have reached a consensus. The functions of logistics are extensive, including procurement, storage and storage, material handling, inventory control, packaging, demand forecasting, order processing, promotion, and customer service. Many of the activities involved in logistics are related to marketing strategies. These activities constitute The interconnection between the two systems of marketing and logistics, only the combination of marketing and logistics into a common competition