马克思说过,人民的信任是报刊赖以生存的条件,没有这种条件,报刊就会萎靡不振。媒体的公信力问题不仅事关媒体兴衰,而且事关舆论引导大局。在充分分析影响媒体公信力因素的基础上,如何用科学有效的方法提高媒体的公信力,从而避免媒体在自身发展和舆论引导中出现“萎靡不振”的 Marx said that people’s trust is the condition on which newspapers and periodicals survive. Without such conditions, newspapers and periodicals will be drowned. The issue of the credibility of the media is not only about the rise and fall of the media, but also about the public opinion to guide the overall situation. On the basis of fully analyzing the factors influencing the credibility of the media, how to increase the credibility of the media in a scientific and effective way so as to prevent the media from “dying out” in their own development and public opinion guidance?